Logos
Our logo is not our brand, but it is the instantly recognizable symbol of the brand.
Our Logo
Logo Guidelines
- Don’t add additional shadows or lighting effects, modify colors, or change the orientation.
- The mark and text can be used independently of each other.
- When using the combined horizontal layout, the mark should always appear on the left and the text on the right.
- Do not place the logo on a background that hinders it’s visibility.
Color Modification
Visibility
Shadows, Lighting effects, color modification
Shadows, Lighting effects, color modification
Orientation
Visibility
Product Logos
Our products are how we deliver our award winning solutions to our clients, and each product logo represents hours of planning and hard work by our colleagues. It’s very important that our product logos stay consistent so that they are easily recognizable as a Beeline product.
Structure
- Every product logo starts with the Beeline text. We never put the mark with a product logo only the text, and we never use icons to represent a product
- The product name uses the font Gotham and the weight is bold
- Gotham is a difficult font to work with due to it’s unequal letter heights. It’s the designers job to find a good letter height that is as close to the Beeline text height as possible
- When a product name has more than one word in it, the words should be separated by equal distances. To find the correct distance, we use the letter ‘n’ from the Beeline text
Colors
Product logos come with two color schemes and we expect them to be used based on what provides the best visibility. The font color that works best on light backgrounds is our standard primary text color #4b4b4b The font color that works best on dark backgrounds is pure white #ffffff
