Imagery
It is important that the photos and videos we use to support our content match our brand style and values
Authenticity
Imagery should be authentic, stay away from stock photography that appears overly staged. It is equally important that the imagery you choose is relevant to the subject it is supporting.
Usage Examples:
Try to avoid overly staged or photoshopped photos
Instead, try to find imagery that places people and objects in their natural setting. If the content you are supporting requires people, try to use contextualy accurate scenes. If the content showcases technology, then show the technology. Try not to rely on heavy graphics to support the message because this can often distract from the message itself.
Quality
Imagery should be high quality. For graphics use vectors when possible. For images, they should not be blurry or pixelated, and do not distort an image to force it into a size it is not designed for.
Usage Examples:
Images of poor quality affect the perceived quality of our products. So when using images make sure they are high enough resolution for the space they are being used
Do not distort imagery for any reason
Image Overlays
We often place content over images. When this happens, it is important that the messaging is clear and does not get lost in the image for any reason. It is acceptable to place a darker overlay over an image or a blue gradient overlay to help content remain clear and readable.
Usage Examples:
My Headline
Make sure your content doesn’t get washed out by background noise
Illustrations & Icons
We choose not to rely on heavy illustrations to support our content, so if you think you have a situation that requires illustration please reach out to our product design team through the support section. We do often leverage abstract imagery to re-enforce brand colors. Our iconography is simple and provided by the Icon library Font Awesome.